The Russian Paralympic Committee and the Russian Media Group have signed a cooperation agreement.

On September 4, at the 10th Anniversary Eastern Economic Forum in Vladivostok, the Russian Paralympic Committee signed a cooperation agreement with the Russian Media Group. Lyubov Malyarevskaya, CEO of the holding, also moderated a session on the participation of creative industries in the development of inclusivity.

The agreement is aimed at joint events and mutual information support. The document was signed by Pavel Rozhkov, President of the Russian Paralympic Committee, and Lyubov Malyarevskaya, CEO of Russian Media Group JSC.

"Adaptive sports is not only a result or a medal, it is a story of overcoming oneself through diligence, fortitude and the will to win. That is why we see the popularization of sports through news stories from competitions, training camps and stories of Paralympic athletes as a key goal of our partnership. Every positive example of an athlete is a powerful signal that can change someone's life for the better. By working together, we will be able to motivate people to leave home and take the first step towards an active lifestyle and sports," Pavel Rozhkov said.

"For the Russian Media Group, this agreement is not just a news event, but a strategic mission. The strength of spirit demonstrated by the Paralympians deserves the greatest respect and attention from the audience. Our goal is to make their achievements a source of inspiration for millions of listeners. And it is a great honor for us to cooperate with the Paralympic Committee," Lyubov Malyarevskaya said.

The holding actively supports Russian sports, both professional and amateur. Together with the RFU, the Ministry of Agriculture and Other sports associations, the Russian Media Group organizes large-scale sports and music festivals. In addition, RMG's strategies include the development of inclusivity and the creation of favorable conditions for people with disabilities.

Earlier, Lyubov Malyarevskaya moderated the session at the WEF site.: "Creative industries – participants in social change: new opportunities for sustainable and inclusive development." The creative sector of the economy forms images, meanings and scenarios of behavior, influencing social attitudes and the level of social empathy. The speakers discussed the role of the creative industries in building an inclusive and sustainable society, and which partnership formats between government, business, NGOs and the creative sector are most effective for scaling up social initiatives.

The speakers of the session agreed that the future belongs to the partnership of the state, business, NGOs and the creative sector. It is this kind of interaction that allows not only to create high-quality projects, but also to ensure their sustainability and scalability. Creative industries act as a bridge connecting initiatives with the audience and a translator, making social values understandable and attractive to the masses.