"Brand Day 2025" will be held in Moscow on October 10.

The Russian advertising market has entered a new cycle of systemic changes. Not only budgets and channels are changing, but also consumer attention centers: technology platforms, e-commerce, and ecosystems today offer not just product distribution structures, but new models for brand communications. In these circumstances, the market needs to look to the future: reassess the effectiveness of the tools used, formulate new rules for trusting relationships with the audience, and find even more sources of knowledge for decision-making.
Experts will discuss what marketing will look like in 2026, which metrics will be crucial when choosing strategies and partners, which tools have already proven effective and which are still being experimented with, and how new approaches will help brands grow and strengthen their businesses.

Among the speakers of the event are top managers and directors of large Russian companies. Among them:

• Elena Melnikova, CEO of MTS Ads
• Alla Mironova, Media Director of Chernogolovka Group of Companies
• Egor Bormusov, T2 Marketing Director
• Larisa Shchipanova, Head of the Department of Business Analytics, Marketing and Communications at NSC
• Yulia Zelepukina, Marketing Director of Jetour
• Yakov Paysakhzon, Director of Avito Advertising
• Irina Zernyshko, Director of Marketing Communications, Arnest YunIrus
• Olga Barskaya, Vice President of Development, OMD OM Group
• Vasily Turovets, Managing Partner of SkyAlliance
• Alexander Sirovatsky, Vice President of Strategy, Media Instinct Group
• Oksana Karpukhina, Executive Director of Gulliver Group
• Anna Kitaykina, Head of Avito's Special Projects and Brand Communications Department
• Andrey Sazonov, Director of Marketing and Strategy at MAY Brands
• Anastasia Medvedeva, Brand Director of All Instruments.ru"
• Pavel Vavilov, Head of the Digital Marketing Promotion Department at T2
• Albert Usmanov, Owner Of The Um Agency
• Olesya Chechik, Commercial Director of X5 Media
• Maxim Ermolaev, Chief Digital Officer of Media Instinct Group

The program includes six thematic halls, more than 150 top speakers and large—scale discussions about the future of the industry. The key topics of the conference are the transformation of marketing budgets, new models of interaction between brands and contractors, as well as changes in the industrial rules of the game.

For the second year in a row, the Brand Day conference will be held in the space of the modern Hyatt Regency Moscow Petrovsky Park Hotel and will traditionally bring together those who successfully create the present and future of marketing.