The Mirtesen platform has received a major upgrade

The Mirtesen social media platform has carried out a large-scale update. The company told the information publication AdIndex about this.

"In the near future, we will launch a gamification system and a "Nearby Events" section for a deeper immersion into the life of our city. For authors, we will provide expanded tools for promoting channels and individual articles, as well as monetization tools that will allow them to earn money from their audience," said Yuri Belousov, CEO of the news aggregator SMI2.

The main page of the platform is a portal mt.ru . The updated recommendation system pays attention to the geographical location of the user, showing content from his city or region, and, of course, takes into account personal interests based on the analysis of behavioral data. Artificial intelligence improves the accuracy of recommendations.

Authors can also link posts to specific geo-points and add relevant thematic tags, which will help promote the content.

"At the moment, we are the No. 1 platform in terms of audience size"

Nikolay Duksin, Vice President of VK Music and Video Services, talks about the new recommendation system, monetization for bloggers and payments for authors

Earlier, on September 2, the Russian technology company Navio (formerly SberAutoTech) introduced a software platform for interacting with the PlayAuto car, which became the domestic equivalent of Apple CarPlay and Android Auto. The system has built-in entertainment services, maps and navigation, online radio, a virtual assistant and a remote payment service for refueling a car at a gas station.

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