Viju has launched its own children's show "viju how are you growing up"

For the Day of Knowledge, viju streaming service for the first time launched a program for the youngest viewers "viju how are you growing up": its own project designed for children from two to five years old. The cute and funny characters of the new show invite kids into an exciting world of knowledge. Each issue is a real discovery, where play and learning are intertwined.

The hosts of the program are Vi and Zhu, bright characters in the form of donuts, always ready for incredible adventures. According to legend, V's older brother is a walking encyclopedia. He reads a lot and is happy to share his acquired knowledge with others. This donut will teach various useful things not only to my sister, but also to young viewers. Baby Zhu absorbs everything new like a sponge. She is inquisitive, enthusiastically strives to broaden her horizons and tries to become the smartest. Undoubtedly, this cheerful couple will inspire kids to make new discoveries and achievements, give them a positive charge and teach them to believe in themselves.

When creating the mascots, the round shape was not chosen by chance. In this way, the designers "revived" the dots above the letters "j" and "i" of the viju brand, turning them into charming and friendly characters. Smiling donuts attract attention, inspire trust and sympathy. Mascots perfectly fit into the brand and create an emotional connection with young viewers.

"Viju as you grow up" is an opportunity to immerse yourself in a fascinating exploration of the world of geometric shapes, discover the full variety of colors, get acquainted with strict numbers and plunge into the magic of different seasons. Educational lessons are accompanied by light and cheerful songs from Vi and Zhu, which help to better remember new information.

A psychologist with extensive experience working with children participated in writing the scripts for "Viju how are you growing up". The plots of all the issues and the dialogues of the characters were thought out to the smallest detail, taking into account the peculiarities of the child's psyche. Thanks to the help of a specialist, the transfer creates a safe space for kids, becomes a source of support and trust.

"We are proud to present our new project, designed for the most demanding audience! Children will never watch something they are not interested in. That's why we took a thorough approach to developing the image of the mascots and writing scripts for "viju as you grow up". I would like to emphasize that an excellent teacher-psychologist works with us in the team, who helps us to present information to kids correctly and carefully. Parents can be absolutely calm when sending a child to the world of knowledge with Vi and Zhu. I am sure that viju as you Grow Up will become a favorite children's show and will teach the younger generation a lot," Alexey Krol, CEO of Viasat, commented on the launch of the new project.