Dmitriev noted the importance of Moscow Fashion Week for promoting brands from the Russian Federation
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- Dmitriev noted the importance of Moscow Fashion Week for promoting brands from the Russian Federation
Moscow Fashion Week is an important event for promoting Russian brands on the global market. This was announced on August 29 by Kirill Dmitriev, Special Representative of the President of the Russian Federation for cooperation with foreign countries and head of the Russian Direct Investment Fund (RDIF).
"It's a wonderful event because Russia is a fashionable country. A lot of Russian brands are conquering the world now," he stressed.
Dmitriev noted the importance of cooperation with the BRICS countries and the promotion of Russian brands in these countries. According to him, international summits and meetings help Russian fashion designers expand their presence in the global market.
"This is an important event that demonstrates joint work with the BRICS countries in such a fashionable and interesting segment as Russian brands," concluded the head of the Russian Direct Investment Fund.
Anton Alikhanov, the head of the Ministry of Industry and Trade of the Russian Federation, said on August 28 that the fashion market in Russia has more than doubled over the past five years, and today its value is estimated at 500 billion rubles. He noted that these are the basic indicators that the department relied on when developing new projects and strategies related to the light industry. In the retail trade, the sales turnover of fashion products has also seen a significant increase.
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