"CHE!" presented the projects of the new TV season

The CHE! TV channel has officially presented the new season. The presentation with the participation of Elena Karpenko, director of the channel, and Vladimir Babkov, CEO of the EVEREST Sales House, took place in the refined and unique atmosphere of the Modus restaurant.

This year, the CHE! TV channel celebrates its 10th anniversary. Karpenko spoke about the main achievements of this period and announced the premieres of autumn.

"It is important that during this time the channel has acquired its own style, its own face. Today, "CHE!" is a fascinating story of real people! Our broadcast consists of 80% original content, and we are the leaders in our prime-time target audience among all non-multiplex TV channels.At the same time, the number of prime ministers is growing, and since 2021 this figure has more than doubled," she said.

The updated "CHE!" has relied on dynamic reality investigations and light entertainment content. It paid off. And if the channel started with the production of "Reshala" and "Utilizer", today it is over 500 hours of its own content per year. And the flagship line already has eight reality franchises.

This spring, two new reality shows were launched — "Vlad decides" and "Let's check everything." The project with Vlad Chizhov passed with a share of 1.27 — 40% higher than the average share of the channel in its target audience. And "Let's check everything" exceeded the average results by 24% and showed a share of 1.10. At the same time, for the young audience (All 25-34), the project was 49% higher than the indicator for the current year.

Also, over the past few years, "CHE!" has increased the number of its viewers and has become a universal channel for joint viewing. In 2025, the female audience was 55%. At the same time, the viewing time increased to 54 minutes.

In addition, Karpenko noted the importance of entertainment content.

"Such hits as "+100500" and "Flying Video" have been on our air for many years. The Utilizer car show celebrates its 10th anniversary in November. A year ago, we successfully launched the TRAVEL BLOG CHE! and are already preparing for the release of the second season in September. In the spring, "+100500" got its own spin-off, "Women's 100500," whose premiere releases more than tripled the figures for the young audience in 2025," she said.

In the fall TV season, viewers will see new releases of the flagship line of reality shows. The premieres of "Find by ID" and "Hunters" are already on the air. It was also continued with "Intercessors," "Vlad Decides," "Dangerous Liaisons," and "Let's Check Everything."

Vladimir Babkov, General Director of the EVEREST Sales House, noted the success of the TV channel and congratulated CHE! on the anniversary.:

"10 years is a long and difficult path. And the way we see the channel now is due to its incredible team. Today, "CHE!" is its own content production and a large number of recognizable faces. The channel knows how to work with advertisers and is distinguished by the fact that it offers a huge number of options, creative ideas and incredible integrations."