MAER supports the promotion of tourist car routes in Russia

Russia is an ideal country for autotourism, and independent car travel will break all growth records in the next decade. This was announced on August 26 by the participants of a press conference dedicated to the development of automobile tourism and the presentation of the map and logo of tourist routes.

"Last year, we exceeded the figure of 90 million tourist trips per year, and 38% of them were motorists. By 2025, we are already expecting that the share of autotourists will be 43%. Today, we have already developed a Travel portal.Russia" has posted 101 automobile tourist routes. The total length of these routes is 35,000 km," said Dmitry Vakhrukov, Deputy Minister of Economic Development of Russia.

The Moscow— Samara motor rally starts on September 15. Regulators, experts and businesses will evaluate the work of the regions on the development of autotourism, the construction of facilities and the quality of infrastructure. In five days, 1,700 km of roads will have to be overcome, eight regions will have to be visited, and dozens of attractions will have to be visited.

"The purpose of this project is to show the general public how interesting and diverse our routes are, as well as to introduce a new, attractive brand that will become a symbol of the entire autotourist movement in Russia. Our task is to consider the tour route as a comprehensive product from the tourist's point of view and develop specific standards that will be used by regions and relevant departments," said Pavel Smelov, Director General of the Center for Strategic Research.

During the press conference, an agreement on information cooperation and popularization of autotourism in Russia was signed. The document was signed by Pavel Smelov, Director General of the Center for Strategic Research, and Konstantin Mayor, owner and CEO of the MAER media holding. MAER will become a communication partner of the Moscow—Samara motor rally.

"Two days before the start, we will start the countdown. After the start and as the convoy moves, we will welcome the participants in real time on large street screens. Throughout Russia, through our LIGHT system, we will launch news not only on the streets, but also in the restaurant chain, at the delivery points of SDEK goods. Also, in parallel, we can show the sights of the cities involved in the route. And after the rally, give an assessment of the route from bloggers," Konstantin Mayor noted.

Konstantin Mayor stressed that in two weeks the information campaign will attract over 9 million people.

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