The number of views of short videos in Russia increased by 810 in July%

The popularity of short videos has increased dramatically in domestic video services, analysts at Megafon and Vigo found out. Since the beginning of summer, the number of views of such content has increased more than nine times, while the popularity of video services themselves is growing.

According to analysts, the rate of short video views began to increase sharply in mid-June and by the end of the first summer month increased by 120% compared to May. In the last days of July, the growth was 810%. The most active viewers of short videos were in Moscow, Krasnodar and Khabarovsk territories.

At the same time, the share of Russian video services with short videos continues to grow, Megafon noted. In particular, Rutube's share of the total mobile user traffic has almost quadrupled to 4.5%. I have increased the share of VK by more than one and a half times, which now accounts for almost 23% of all traffic.

Vigo explained the increase in short video views as a seasonal factor — schoolchildren provide a significant share of summer viewing. The improvement of Russian services also played a role, experts say.

"In order for the network to cope with the increasing load, our specialists have upgraded the transport infrastructure to increase the capacity of direct connections with VK and Rutube," said Andrey Krishtofovich, Director of Megafon's Transport Network Development Department. According to him, this made it possible to distribute the load on the mobile network and improve the quality of the user experience.