The economist revealed the factors influencing the financial happiness of Russians

Olga Churilova, an economist, personal finance expert, founder of the smart investment school, and an expert at the National Center for Financial Literacy, explained what determines the financial happiness of Russians.

In an interview with Radio 1 on Tuesday, August 19, the specialist noted that the main factor in feeling happy is the region of residence, since the cost of living includes housing, products and services.

She explained that age and stage of life also play an important role: young people tend to strive for ambitious goals and need start—up capital to buy an apartment, pay a mortgage, and find themselves. Retirees are more likely to focus on basic needs and health.

In addition, the specialist recalled the impact of inflation, which directly increases the amount required for a sense of well-being.

She also emphasized the role of social comparison: in rural areas, people are guided by the income level of their neighbors, whereas in large cities, where expensive cars, clothes and other signs of prosperity are visible, there is a desire to constantly improve their standard of living.

Online loyalty: Russians' spending on online shopping increased by 36%

How can this affect the cost of offline goods?

According to VTsIOM, the average Russian needs about 227 thousand rubles per month (2.5 average salary) for happiness. Residents of Moscow and St. Petersburg need about 695 thousand, according to the Moscow City News agency. About 116.5 thousand rubles are enough for rural residents, writes NSN. The answers also vary from generation to generation. "Younger millennials" need 470 thousand rubles to be happy, and 58 thousand rubles will be enough for those who were born before 1947. 360.ru .

The telephone survey was conducted on July 12 among 1.6 thousand adult Russians, RT notes.

On July 1, the Higher School of Economics published the results of a study according to which Russians, on average, need a little more than 80 thousand rubles a month for a comfortable life. Three quarters of Russians consider a normal income at the level of 30-100 thousand rubles per month per person. At the same time, about a third of the respondents say 30-50 thousand rubles is enough, and a quarter called the optimal amount 70-100 thousand rubles, writes IA Regnum.

All important news is on the Izvestia channel in the MAX messenger.