The media reported a possible shortage of matches due to crop failure in Japan

Japanese powdered matcha green tea may become a scarce commodity due to the sharp rise in popularity and the crop failure caused by the heat in the country. This was reported on July 30 by the American newspaper The Washington Post.

"Matcha, a bright green tea powder from Japan, has become so popular that manufacturers are trying to meet the surge in global demand caused by the hype on social media and the boom in tourism to Japan," the material says, citing the retailer's CEO. Matcha.com Andre Fasholu.

According to Fasholu, the yield decreased by 20% compared to last year due to the intense heat. At the same time, the company's sales have grown by 940% over the past four years, driven by wholesale and retail demand for matcha.

The United States and Japan reached a trade agreement this month that imposes a 15% levy on Japanese imports. Fasholu noted that this makes it difficult to sell the match at the current price. According to the retailer's CEO, his company "restrained price increases for as long as it could," but eventually he will have to raise prices.

I'll pour you an invigorating drink: Russians are switching from coffee shops to coffee at home

The decline in sales of the drink is taking place, among other things, against the background of rising prices for raw materials

Earlier, on June 25, Kirill Seleznev, an expert on the Garda Capital stock market, reported that coffee prices in the world could decrease by 10-20% by the end of the year. According to him, the key reason for the reduction in the cost of the product was the statements of coffee producers from Brazil about their expectation of favorable weather conditions. In addition, last year's increase in the price of the drink significantly reduced its availability, which led to a decrease in demand.

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