Rospatent explained the growing popularity of personal brand registration among Russians

The opportunity to register a personal trademark has given self-employed and private individuals in Russia the same opportunities as companies and individual entrepreneurs. This was reported to Izvestia on July 27 by the press service of Rospatent.

"This helps them promote their services and products in traditional markets and on digital platforms. The positive dynamics of applicant activity demonstrated by citizens indicates that this service is becoming more and more in demand," the statement explained.

The press service noted that since the second half of 2023, when the relevant amendments to the Civil Code of the Russian Federation came into force, Rospatent has received more than 40,000 applications for trademark registration from individuals.

"Currently, the entire infrastructure has been formed for convenient and comfortable registration of your brand, with the possibility of verifying the trademark's employment through search platforms. Rospatent also has the opportunity to apply for a trademark using Rospatent's electronic services, the EPU and the SME platform.The Russian Federation," the ministry stressed.

Taking their own way: Russians are actively switching to domestic brands of equipment

How retailers and manufacturers explain the sharply increased demand for "native" electronics

Chairman of the Federation Council of the Russian Federation Valentina Matvienko on Friday, July 25, called for support for domestic producers of the creative industry.

Russian President Vladimir Putin said on June 20 that the authorities would support new domestic brands in the country. According to him, unlike most countries that depend on global platforms, the state has good examples of its own successful electronic platforms, which are an example of achieving doing business in the country.

All important news is on the Izvestia channel in the MAX messenger.