The marketer told the Russians about the tricks when selling eco-products

Claims about the environmental friendliness of products on their packages are not always justified. This was announced on July 19 by marketing strategist, business consultant, member of the Marketing Guild Elina Malagova.

"The consumer, seeing such labels on the juice packaging, believes that the product does not contain additives and dyes, but the manufacturer can use sweeteners, which does not make the product natural," she explained.

Malagova also cited the example of eco-friendly biodegradable packages that require special disposal conditions that are inaccessible to most consumers. Because of this, the illusion of their environmental friendliness is created. A special term "greenwashing" has been coined for manufacturers who use a "green" image to boost sales without efforts to greenize production or products.

"Such companies mention only a part of their environmental initiatives, keeping silent about the negative consequences of their production. Minor changes in the composition or packaging are presented as serious achievements, and statements about environmental friendliness are not supported by supporting documents from independent organizations," the marketer said "Газете.Ru ".

She noted that the company's true eco-responsibility is confirmed by the open provision of information on resource consumption, waste disposal, ISO 14001 certification and other independent organizations. Such companies invest in the development and implementation of environmentally friendly technologies that reduce their negative impact on the environment.

"Feel free to ask questions to verify the authenticity of environmental statements. Please specify which certificates confirm the environmental friendliness of the products, what specific measures are being taken to reduce waste, and where you can find a detailed report on the company's environmental activities," Malagova advised.

She stressed that in modern conditions, it is necessary to introduce clear and unambiguous definitions of the terms "natural", "environmentally friendly" and "organic" into legislation so that manufacturers cannot interpret them in their favor. After that, it will be possible to strengthen the responsibility of manufacturers for unfair labeling. The expert also expressed the hope that in the future green marketing will be regulated more strictly.

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On June 27, Elena Ustinova, a nutritionist and general practitioner at SM Clinic, said that some low-fat foods can harm the human body. So, the doctor recommended reading the labels and paying attention to the composition of the products, because that's where you can find out how useful at first glance a product may contain a large amount of sugar and flavor enhancers.

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