Analysts predict an increase in demand for ready-made housing

Developers have refocused on projects at the final stage of construction and are actively implementing preferential programs, including special installment payment terms until completion of construction. It is possible to maintain current market trends during the second half of 2025, Dmitry Sofronov, Commercial Director of DARS Group, told Izvestia on July 17.

According to the Marmax development company, in the first half of the year, sales of housing under construction decreased by 16% year-on-year. The main reason is the reduction in mortgage availability: the volume of preferential programs has fallen by 40-60%. Against this background, the share of transactions with full payment and installments is growing — by the end of five months it amounted to 42%, and for some developers it reached 80%.

"By the end of the year, the cost of housing may increase by another 2-4%, primarily due to inflationary pressure and the revaluation of lots at a high stage of readiness," emphasizes Anna Terekhova, Sales Director of Marmax.

The Sadovoye Koltso Group noted that prices for new buildings are rising at the rate of inflation, which is associated with an increase in construction costs. Developers are also reviewing proposals on a point-by-point basis as the readiness stage of residential buildings increases.

The Central Bank's policy will remain a key factor in the second half of the year. Most developers do not expect a sharp rate cut, but some experts believe the market will revive by the end of the year.

"Significant changes are possible only if the Central Bank reduces the key rate, which could potentially lead to a revival of the market at the end of the year," Sofronov said.

While mortgages remain expensive, buyers are increasingly using savings or installments.

According to Vladimir Shchekin, co-owner of the Rodina Group, the market is waiting for structural changes: the reduction in building permits is already creating a shortage of supply in the coming years, which may lead to further price increases.

Available space: the number of new comfort-class buildings decreased by a third

Developers are moving to higher housing classes

Earlier, on March 29, Andrey Serdyuk, a real estate market expert and author of the Telegram channel Realtor Academy, named the main payback factors for real estate in Moscow in an interview with Izvestia. According to him, the top 3 properties with the highest profitability and quick payback include studios and one-bedroom apartments in new buildings (up to 35 square meters), apartments in hotel complexes and apartments for daily rent (near the metro, near the TTK).