The analyst named the most popular foreign cars in Russia, excluding Chinese ones

Toyota cars have become the most popular among those imported to Russia under an alternative scheme (excluding Chinese foreign cars). Sergey Tselikov, director of the Autostat analytical agency, told about this in his Telegram channel on July 10.

For the analysis, the expert examined the data on the registration of cars for the first half of 2025. There were only 37.5 thousand such cars, which is only 7% of the country's car market.

Toyota accounted for 21.8% of alternative imports. It is followed by BMW (14.1%) and Mercedes-Benz (8.4%). Hyundai (8.1%) and Kia (7.4%) rounded out the top five. Volkswagen (5.1%), Skoda (4.2%), Mazda (3.6%), Lexus (3.5%) and Land Rover (3%) rounded out the top ten.

As an alternative to Chinese cars, Russians choose cars of German brands (35.6%), Japanese (33%) and Korean (16.4%). They account for about 85% of the alternative segment. Three quarters (74.6%) of cars in alternative imports are crossovers and SUVs. At the same time, the share of SUVs in sales among Chinese cars reaches 95%.

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On July 8, it was reported that there were practically no new hatchback models left on the Russian car market. Thus, in the first half of 2025, 66% fewer hatchbacks (11 thousand units) were registered than in January –June 2024. The market share of this segment has decreased to 2%.