Analysts talked about shortening the period of purchase of apartments in new buildings in the Russian Federation
- Новости
- Economy
- Analysts talked about shortening the period of purchase of apartments in new buildings in the Russian Federation


The average time to make a decision on buying a home has almost halved, from one and a half to two months to three to four weeks, experts from Glavstroy Regions told Izvestia on July 6. According to them, buyers began to act faster and more consciously, and deals in some projects are concluded within a few days after viewing.
In a number of projects with a high stage of readiness, transactions are completed in just a few days. In some locations, up to 70-75% of customers make a decision after their first visit to the sales office.
Analysts attribute this trend to the rationalization of demand. Previously, buyers spent a long time comparing projects, looking for discounts and postponing a decision, but now they come with a clear understanding of the criteria: price, deadline and functionality of the layouts.
"The buyer doesn't buy expectation, he buys a specific result that can be seen and evaluated on the spot," emphasizes Alexey Artoshin, Commercial Director of Glavstroy Regions.
Of particular interest are the almost finished buildings — customers want to personally check the quality of finishes and infrastructure. This applies to both those who are looking for a home for themselves and investors seeking to minimize risks in an unstable mortgage environment.
"Rationality, unlike emotional demand, makes the market more stable. It reduces the bounce rate, increases conversion, and provides more accurate feedback to the developer. Today, it is not enough just to attract attention: it is important to prove that the project meets expectations on every point," Artoshin summed up.
Earlier, on March 29, Andrey Serdyuk, a real estate market expert and author of the Telegram channel Realtor Academy, named the main payback factors for real estate in Moscow in an interview with Izvestia. According to him, the top 3 properties with the highest profitability and quick payback include studios and one-bedroom apartments in new buildings (up to 35 square meters), apartments in hotel complexes and apartments for daily rent (near the metro, near the TTK).
Переведено сервисом «Яндекс Переводчик»