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The expert pointed to the loss of importance of German beer due to the decline in production.

Mayer: German beer is losing its importance due to lower production volumes
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German beer is losing its importance due to a significant decrease in the volume of foam drink production in Germany. This was announced to Izvestia on July 3 by Heinrich Mayer, head of the BarthHaas reports project.

"German beer is losing its importance because production volumes are declining — this is a fact. Every year the volume is getting smaller, and the smaller it gets, the less important the country is in the global beer market," he explained.

Mayer stressed that there is a steady downward trend in beer production in Germany. However, according to him, Germany is still "one of the largest beer nations."

The expert said that German companies are still among the top 40 largest brewing companies. This list includes breweries from all over the world that produce at least 4 million hectoliters of beer per year.

According to the latest data, not a single German brewery made it into the top twenty of the rating. According to Mayer, the decline in production among German beer producers will continue. At the same time, for example, the Russian Baltika is ranked 12th.

"In 2023, Baltika was on our list with a volume of 20.4 million hectoliters, and in 2024 it was already 23.6 million. That is, there is an increase, and quite noticeable," he said.

On July 2, Vyacheslav Mamontov, Executive Director of the Association of Beer, Malt and Beverage Producers, announced that Russian producers had taken leading positions in the world ranking, which indicates the high importance of brewing companies in the country. This was influenced, among other things, by the nationalization of Baltika (formerly Carlsberg) and OPH Vereinigte Brauereien (formerly Heineken) companies in Russia.

Later, Alternative for Germany (AfD) party deputy Steffen Cotre told Izvestia that German politicians consider it natural for the brewing industry in Germany to deteriorate in the international ranking prepared by the largest trader in the BarthHaas market. According to him, breweries in Germany have not been able to unite in order to enter foreign markets on a large scale.

Переведено сервисом «Яндекс Переводчик»

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