The Russian Media Group announced the trends of the media industry at the SPIEF

The SPIEF 2025 ended in St. Petersburg, where one of the key topics was the creative economy. The participants discussed its role as a driver of the country's development, influencing factors and prospects for collaborations with other industries.

The Russian Media Group, which represented the media sector at the forum, acted as the general music partner of the SPIEF. As part of the evening program, the holding, together with the Roscongress Foundation, organized two key events: a closed art cocktail "Evening Grapes" at the Elagin Palace with the participation of Dima Bilan, "Earthlings", Vladimir Presnyakov and the reunited "Combination", and a concert on Palace Square with Al Bano, Alexandra Vorobyova and other artists - for all guests and residents of St. Petersburg.

40% of the holding's radio stations are listened to in online formats. Dmitry Mednikov, Managing Director of RMG, noted that the combination of digital platforms with the air created a pattern of "seamless listening", attracted young people and formed new prime-time channels.

Big Data is becoming the basis for cross-industry collaborations. RMG explores the relationship between audience emotions and economic actions (shopping, travel), creating an "emotional map" that will be in demand in tourism, the creative industries and in addressing issues of increasing demographics.

In 2024, the volume of advertising increased by 24% (904 billion rubles). In 2025, it is projected to grow by 10-12%, which was confirmed by the speakers of the session "The advertising market: growth cannot fall."

RMG expects a 15% increase in revenue in the radio segment, and even more in the digital segment. At a Public Talk organized by RMG, they discussed how media helps create long-term brand relationships with the audience. Radium storytelling was named as one of the most effective and most profitable tools in terms of cost and coverage. It helps to gain the trust of the audience and build a stable brand that can overcome crises.

Lyubov Malyarevskaya, General Director of RMG, told how the holding works with young people, implements charitable and patriotic projects, forms healthy environmental habits, and promotes healthy lifestyle. The key to success in these matters is audience segmentation, an easy informal style, and 360° coverage. The strategy of the Russian Media Group is consistent with the development of the creative economy, and the growth of the audience and advertising revenue confirms its effectiveness.