Dealers called Lada Azimut a potential bestseller

The Lada Azimut crossover may become a new bestseller in the SUV segment (crossovers and SUVs) on the Russian market. This opinion was expressed by Alexander Shaprinsky, commercial director of the Pragmatika dealership network, the Autostat analytical agency reported on June 25.

According to Shaprinsky, Lada Azimut has a chance to seriously compete with the current leader Haval Jolion both in terms of technical qualities and equipment, as well as in terms of pricing.

LikeAvto Managing Director Julian Gavrilov agrees with him. He believes that Lada Azimut has the potential to bypass the Haval model, but stable production, pricing policy and marketing activities will be crucial factors.

Evgeny Zhitnukhin, director of the Fresh automotive marketplace, expressed a similar point of view. He believes that Azimut can become a bestseller two or three years after the start of sales. AvtoVAZ will need to actively promote the model, maintain optimal service conditions and a high price/quality ratio, the specialist noted.

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AvtoVAZ presented the Lada Azimut crossover on June 18 at the St. Petersburg International Economic Forum (SPIEF). The start of mass production of the new product is scheduled for 2026. The crossover will be equipped with upgraded engines of its own production with a volume of 1.6 and 1.8 liters with a capacity of 120 and 132 hp, respectively. One of the main and unusual features of the model was the electric heating of the front side windows.