More than half of Russians do not trust discounts on marketplaces

More than 50% of Russians do not believe the discounts announced on marketplaces. More than 30% of respondents ignore information about promotions, and another 21% add a discounted product to their favorites, but never buy it. Analysts at the A2:Research research center have found out the real attitude of consumers to sales on marketplaces. Izvestia got acquainted with the results of the study on June 25.

According to researchers, only 2.1% of respondents acquire a position immediately under the effect of discounts.

In addition, 17.6% of respondents believe that prices could be lower without discounts. Almost half of the respondents (36.5%) do not feel significant savings from stocks. At the same time, 41.5% of respondents scroll through products beyond the first page with discounts only if they have not found a suitable position.

Find out the measures: they want to reduce the amount of potential fines for marketplaces by half

MPs sided with business in regulating online commerce

According to analysts, 17% of respondents face discounts on marketplaces at least once a day. 25.10% noted that they see sales advertisements on online platforms at least several times a week. On average, Russians see at least two stocks per day. That's what 51.8% of the respondents said.

"More than a quarter of Russians surveyed (25.7%) noted that there are too many discounts on marketplaces - they annoy potential buyers rather than help them save money. For 16.5% of respondents, stocks are not an irritating factor," the analysts said.

According to 33% of Russians, marketplaces most often provide discounts on imported goods. 14.9% of respondents noticed promotions for Russian-made goods.

Russians most often see information about discounts on online storefronts of marketplaces and in applications of online platforms. 46.5% of the respondents answered this way. They also noticed posts about promotions on social networks (24.3% of respondents), banners on various websites (13%) and received push notifications (25.7%) or email newsletters (21.7%).

Earlier, on June 23, Alexey Molodykh, CEO of the International Association for the Development of Marketplaces and Entrepreneurs, told Izvestia that the external attractiveness of discount offers hides a complex mechanism. In addition, he noted that sellers, as a result of imposing discounts, lose the ability to control pricing.