The fashion expert explained the popularity of elements of fishing clothes in the images

Items of fishermen's clothing, such as vests, large—knit sweaters, sandals and raincoats, began to appear more frequently in the catalogs of foreign and Russian brands. Urban clothing inspired by the fishermen's style is a reaction to the need for comfort and practicality, fashion experts said.

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The domestic brands GATE31 and KRAKATAU have raincoats in their collections, while Les Archives has striped longsleeves. American model and influencer Emma Chamberlain, in collaboration with Pinterest, has released a limited—edition merch - marine key rings and a bag made of recycled ocean plastic and a fishing net.

"This trend reflects the modern world. He is very fast, and these clothes are comfortable, practical, not flashy, and exclude luxury. Accordingly, these are cozy fabrics and it is eco-friendly. This is what advanced and educated youth are thinking about now — about the future, about reasonable consumption, about ecology," fashion expert, TV and radio presenter Vladislav Lisovets explained to Izvestia.

Jewelry designer Georgy Rushev, who has been addressing the marine theme in his summer collections for the second year in a row, told us which accessories can complement the look. So, he advised paying attention to long monoserines and thin necklaces, and also noted that anklets designed to be worn on the ankle fit well into this style.

Read more in the exclusive Izvestia article:

Striped case study: Why the urban fisherman's style has become one of the trends of 2025