VK Fest 2025 was held in Sirius and attracted thousands of guests

VK Fest took place on the Medal Square of the Olympic Park on June 21. All the tickets were sold out. Three Days of Rain, Room of Culture, Yulia Savicheva, BLIZKEY, JANAGA, Nike Borzov, JONY and Betsy performed on the main stage. Autograph sessions with Guram Amaryan, TENDERLYBAE, Vadim Spiridenkov, Katya Adushkina, Kamil and AminKa were held at the VK Video booth. The guests listened to scientific stand-up, participated in a Pit Stop challenge, master classes in perfumery and calligraphy, visited the area of the new Gorynych film tale and played floorball with the mascot of the Sochi hockey club, Leo the leopard.

"We are very pleased to celebrate the fourth year of summer together with you, residents and guests of the Krasnodar Territory. We are very pleased to come back to you every time. And always very responsibly. After all, 70% of our visitors to Sirius are tourists who come from different parts of the country. So, we can say that we are showing VK Fest in Sirius to the whole of Russia. Thousands of people are spending the best weekend of this summer with us today. We can see how interest in the festival is growing, how it unites people of different ages and hobbies. And this inspires us to make it even brighter, more soulful and truly unforgettable," Zoya Novikova, head of VK Fest, shared.

In the midst of the festival, a touching episode took place on the main stage. Presenter Guram Amaryan noticed the guests in wedding dresses — Ildar and Natalia Nuriev. The young people registered their marriage at the local registry office and immediately went to VK Fest to celebrate their family holiday. Guram invited the newlyweds to the stage and, in front of an audience of thousands, once again declared them husband and wife.

The musical part of the festival was opened by Yulia Savicheva. She performed Valeria's hit "Metelitsa" together with singer MUKKA, a guest artist, whose appearance was a pleasant surprise for the audience. After them, Betsy came on the scene with her hit Sigma Boy, which gained popularity on global streaming services. Nike Borzov, JANAGA, The Culture Room, Three Days of Rain and BLIZKEY also performed for the guests — he presented a new song "Azamat" in Russian and Abkhaz. VK Fest in Sirius has ended with JONY's tracks.

At the VK Video booth, visitors met with Guram Amaryan, Betsy, TENDERLYBAE, the creators of the Kamil and AminKa family channel, Katya Adushkina, who highly appreciated the organization of the festival, and Vadim Spiridenkov, who noted the sincerity of the people in the south. The influencers held autograph sessions and took hundreds of photos together with their fans.

There was a lot of entertainment for children at VK Fest. The young guests played floorball with Leo the leopard from the Sochi hockey club, had fun with the characters of the cartoon "Three Cats" — a Cake, Compote and Caramel in the CTC Kids area, watched spectacular chemical experiments, participated in a competition from the creators of the new film tale "Gorynych" and quests from VananaPark.

At scientific stand-ups, students and scientists of Sirius University of Science and Technology talked about genetics, bioinformatics, vampire plants and the impact of ecology on the body. In the creative areas, the guests created original fragrances, bracelets, ikebanas and tried their hand at calligraphy together with the ART IKEBANA project.

On the Medal Square, the guests were greeted by a full-size Formula 1 car from Sirius Autodrome. A Pit stop challenge was held here - everyone was able to try to replace slicks on a sports car for speed. The fastest participants won a master class on driving a car. Sochi artist Sergey Stetsenko presented a new collection of paintings dedicated to cars and painted a car right on the site.

Professional photographers took pictures of the guests at the festival. You can search for a photo with yourself in the Cloud Mail application by uploading a selfie. In the VK Dating zone, visitors left profiles and searched for a mate. VK Communities conducted a quest with gifts, and branded merch was sold in the VK Store. The food court offered souvlaki, burgers, Asian waffles and other street food from around the world.

VK Fest has already been held in Chelyabinsk and Sirius. The next stop of the festival is Kazan. The celebration will take place at the Kazan Family Center on June 29. Then VK Fest will travel to St. Petersburg - the event will take place in the 300th Anniversary Park on July 5 and 6. The tour will end in Moscow on July 19th and 20th. Tickets are available on vkfest.ru .