Tabarchuk named an important factor for preserving emotions among viewers of the series.

The "chemistry" in the content production process appears between the actor, the director and the brilliantly written material, only in this case the series will give goosebumps. This was announced on June 21 by Dmitry Tabarchuk, CEO of NMG Studio LLC, film producer, at the session "Meaning Matters: the Mission of Brands and Sustainability in the Creative Economy" at the St. Petersburg International Economic Forum (SPIEF-2025).

"The chemistry that arises with the script material from the director, the actors and the director, <...> allows you to involve the viewer in interesting stories," Tabarchuk said.

He stressed that an important part of the series is to preserve the viewer's emotions from beginning to end.

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Anastasia Korchagina, CEO of Art Pictures Distribution, noted on the same day that the animation products of the National Media Group (NMG) remain the most in-demand content on the global market. According to her, an agreement has recently been reached on the sale of NMG animation products to European countries. As the CEO of Art Pictures Distribution noted, the demand for film adaptations of fairy tales has grown in the world.