The expert pointed to the confident consolidation of the BNPL model in Russian retail

The BNPL (Buy Now, Pay Later) model has firmly established itself in Russian retail as a tool that increases the availability of goods and stimulates sales. Andrey Gulidin, Deputy General Director for Business Development at T1 Innotech, said this in an interview with Izvestia on June 24.

According to him, the main advantage of BNPL for buyers is the ability to split the payment into several parts without overpaying, which is especially convenient for large purchases.

"If the buyer makes a delay, he can expect high fines. It is also important to remember that BNPL is, in fact, a loan, and if you use it without control, you can imperceptibly collect debts and worsen your financial situation," Gulidin stressed.

The expert noted that BNPL allows businesses to increase sales and attract new customers, as the store receives money immediately from the service. However, retail outlets pay a commission for using the service and may face reputational risks due to aggressive debt collection. In addition, not all products have the opportunity to participate in the program, and the purchase amount may be limited.

"BNPL is a tool that requires a balanced approach. It is important for buyers to remember that this is still a form of credit that requires an informed approach. And business needs to take into account not only sales growth, but also possible reputational consequences," the source stressed.

If it takes, it won't: the overpayment on the market mortgage exceeded 10 million rubles

Why is the average bill for housing loans and their duration breaking new records, despite unfavorable rates

The United Credit Bureau (OKB) informed Izvestia on May 26 that the average term of cash loans in Russia decreased by 11 months in April compared to April last year, from 2 years 10 months to 1 year 11 months. In addition, the average loan amount decreased by 20% over the same period, from 213,000 to 170,000 rubles.