PSB will promote Russian cultural heritage

PSB, the Roscongress Foundation and the Kavkaz Development Institute.The Russian Federation" signed a trilateral strategic cooperation agreement on the sidelines of SPIEF 2025. The agreement provides for joint work to promote the Russian cultural heritage and its modern interpretation.

The document reflects the intention of the parties to build partnerships and develop long-term and effective cooperation, the bank stressed. Special attention is paid to improving cooperation with friendly countries and developing public diplomacy. In addition, the parties will help identify and promote representatives of the creative industries.

The document was signed by Vera Podguzova, Senior Vice President and Director of External Relations at PSB, Elena Marinina, Deputy Director of the Roscongress Foundation, and Kavkaz's First Deputy General Director.Russian Federation" Andrey Tsemakhovich.

"Today we stand on the threshold of a new economy, an economy where traditional industries are transformed through the integration of creative solutions, and cultural and cognitive resources become the basis of sovereignty," Podguzova emphasized. She noted that the lack of a clear definition of creative industries limits their development. As a result, there are no simple, obvious, and end-to-end criteria for recognizing companies that belong to the creative economy sector.

"Our partnership with the Roscongress Foundation and the Kavkaz Development Institute.The Russian Federation "is designed to help companies, primarily regional ones, overcome existing barriers and turn cultural heritage into technology, and technology into economic independence," concluded Podguzova.

The signing ceremony took place in the pavilion of the SPIEF "Soul of Russia", an exhibition of the sociocreative platform of the Roscongress Foundation — the Innosocium Foundation, created with the support of the Presidential Foundation for Cultural Initiatives and the PSB Bank.