PSB has attracted a financial and commodity retailer to a loyalty program

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PSB and financial and commodity retailer Svyaz.ON" during SPIEF 2025, an agreement was signed on the development of a loyalty program for the bank's payroll customers. The parties also agreed to work together to scale the active sales system.

The agreement establishes new areas of cooperation for the development of non-financial services within the framework of PSB loyalty programs, the bank stressed. It is assumed that new salary clients will receive individual discounts on household appliances and other goods in the online store and multicenter "Svyaz.ON".

The document was signed by Alexey Shchavelev, Senior Vice President and Head of the Retail Business Unit at PSB, and Svyaz CEO.ON" by Dagmar Ivanov.

"We are confident that this format of partnership will be successful both in terms of customer impressions and the effect on sales," said Shchavelev.

According to Ivanova, the company "Svyaz.ON" enhances the integration of financial and retail services, "to ensure a comfortable customer journey from issuing a salary card to a convenient choice of any gadgets, tools, equipment and modern digital solutions."