The success of the Russian media industry after the departure of foreign companies was discussed at the SPIEF

The Russian media industry has coped well with the departure of foreign companies and continues to develop in all segments. Dmitry Pashutin, Director of Strategy at the National Media Group (NMG), said this on June 18 at the session "Everything Flows, Everything Changes: New Consumption Trends" at the St. Petersburg International Economic Forum (SPIEF-2025).

"She (the media industry. — Ed.) traditionally strong in our country. We believe that she did a good job and responded to the departure of foreign players," he said.

According to him, the Russian media industry has seen an increase in the production of original content after the departure of foreign companies. Pashutin also noted an increase in the growth of media consumption time among users in Russia.

He added that since 2021, NMG has been developing a content independence strategy and has achieved original content creation rates of five thousand hours per year.

Earlier in the day, Ruslan Tagiev, director of Mediascope, said at SPIEF that almost 60% of the time Russians spend on social media today is spent on domestic services. According to him, Russians spend most of their time on VKontakte, Odnoklassniki, Zen, Rutube, and Telegram.