At the SPIEF, they talked about the place of the Prostokvashino brand in the cultural code of Russians

Modern consumers are interested in the origin of the products they purchase, said Maria Petrova, Vice President of Sales at Health&Nutrition, owner of the Prostokvashino dairy brand, speaking at the St. Petersburg International Economic Forum (SPIEF) as part of the session "Russian Brands as an integral part of the country's cultural code."

"Today's consumer wants to know where the food on his table comes from. Prostokvashino relies on transparency, locality, quality and emotional closeness. It's not just milk or yogurt — it's part of family traditions, part of everyday life," said Petrova.

According to Petrova, the brand's popularity is largely due to the family values it conveys. Prostokvashino is not just a brand. This is part of Russia's cultural code, an image that is deeply ingrained in the minds of millions of families. It was created by the business as an honest, kind and truly national brand that reflected the values close to everyone: warmth of the hearth, care and love. And it is precisely in these values that the source of his popularity and trust lies," Petrova stressed.

According to the speaker, according to the results of the annual Online Market Intelligence (OMI) survey, for several years the Prostokvashino brand has been recognized as a favorite brand of Russians.

"We are proud that the brand has become part of the cultural code of the country. This is an example of how a business can not only produce a product, but also create real value — understandable, honest, and close to people," concluded the vice president of Health&Nutrition.