The income of foreign bloggers has tripled


The incomes of Russian bloggers recognized as foreign agents tripled in the first quarter compared to the same period in 2024 — from 37.8 million to 117.4 million rubles, the Association of Bloggers and Agencies told Izvestia.
Today, such influencers use workarounds: they advertise through intermediaries or use native advertising, which is not considered prohibited, they explained. Foreign agents began to cooperate with foreign companies — to advertise real estate, crypto exchanges, medical services and education abroad.
"There is more content from foreign bloggers, while the price of advertising has not increased much, or even decreased," the ABA said.
The ban on advertising from foreign agents has effectively excluded them from the legal Russian advertising market. However, brands, especially foreign and independent ones, continue to cooperate with bloggers, including through intermediaries, the audience remains loyal, and the bloggers themselves adapt, they added.
Yaroslav Meshalkin, managing partner of the Heads'made digital communications agency, believes that foreign bloggers have become less picky, they had to take on advertising, including products and services that they had previously rejected due to reputational risks and legal restrictions.
In his opinion, this will be a clear sign for further tightening of regulation.
Read more in the exclusive Izvestia article:
Sales training: the income of foreign bloggers has tripled
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