A lady was invited to dance: "Ballerina" lost to Yuri Stoyanov

The leader of the long weekend has been determined — the family comedy with Yuri Stoyanov "To Grandpa's Village" topped the national box office. 142 million rubles is one and a half times more than the box office of "Ballerina", the spin-off of "John Wick", which worked only its second weekend. Four of the five films in the top box office are Russian family content, which accounted for more than half of the entire box office over the past weekend. Izvestia analyzes the results of the holidays.

"Ballerina" is only in second place.

After the not-so-cheerful start of "Ballerina" last weekend, it seemed that she would do her best over the holiday weekend. That didn't happen. The fees for the action film starring Keanu Reeves and Ana de Armas dropped slightly — from 121 million rubles to 97 million. However, cinemas were not left out of the loop: they reduced the number of screenings, put them on in the evening and thus increased the benefits from each individual screening. The average time spent per session at the "Ballerina" after the first weekend was about 5 thousand rubles, and after the second it was already 7 thousand.

As a result, "Ballerina" finished in second place, the total box office of the picture is now about 270 million rubles, but it will not be so easy for the film to reach even 400 million now. Pirated copies of the film have spread across the Internet, and the sundress and criticism are not at the highest level. This means that the John Wick fan base is most likely watching it at home, and since they are mostly adults and family, they are more likely to give their money for tickets to films that they go to watch with their children.

In their review of the film, Izvestia noted the difficulties of this release in terms of marketing and the uneven reception given to the film in other countries. Two rental weekends have passed, and the global collections of "Ballerina" have not even reached $100 million yet, of which only $41 million have been collected in the USA and Canada. Another thing is that there "Ballerina" competes with big Hollywood releases, but in our country, where the same releases are only pre-screening, domestic family films have become the main rivals of the film. They divided the main cash register.

"To grandpa's village" — first place

The family comedy "To Grandpa's Village" once again demonstrated how popular and in demand the actor Yuri Stoyanov remains. In recent years, he has become very active in TV series for online platforms, and he seems to intuitively know which ones will be successful. "Vampires of the Middle Lane" became especially popular, after which there were even more interesting offers for Stoyanov, and his filming schedule was very tight.

As a result, it was "To Grandpa's Village" that became the main hit of the long weekend, beating representatives of popular franchises at the box office. He has a very high attendance per session — 21 people, "Ballerina" — 13, and other releases in the top 5 in terms of fees — even lower. It was watched by more than 350 thousand viewers this weekend. In short, it turned out to be a big summer hit, and we should expect it to stay in the lead for some time. 142 million over the weekend — the box office is quite impressive for the summer, "Grandpa" began its rental young and cheerful.

— This is a summer comedy with Yuri Stoyanov, about nostalgia for the time spent in the village with my grandparents. This release has a lower age limit than Ballerina, and overall, as a novelty, the rate was higher," Olga Zinyakova, president of the KARO cinema chain, explains to Izvestia. — In many ways, it resembles the recent box office hit "Father 2. Grandfather." During the holiday weekend, the light comedy about a carefree childhood turned out to be somewhat more relevant for the general audience, however, "Ballerina" keeps up the pace.

Who else is in the top 5 of the Russian box office

The third place was taken by the cartoon "Three heroes. Not a day without a feat 2". This is not a "numbered" film of a long-running movie series, but an hour-long collection of three short stories so that young viewers do not forget their favorite "universe". For a special, the cartoon collected quite decently — 70 million rubles.

Artek is in fourth place. Through the Centuries", released just in time to celebrate the centenary of the main children's camp of the USSR and the dreams of any pioneer. The box office of the new film amounted to 54 million rubles.

Fifth place — the sports comedy "More than football". The plot is fantastic: the Russian national team is going to the European Cup. She rides unexpectedly — she is allowed to participate because the England national team is disqualified. The team is given two weeks to assemble. A significant part of the Russian audience did not agree to dream with the filmmakers. He collected only 37 million rubles, and he has the lowest attendance in the top five.

"Family films have always been a success in Russian cinemas," says Olga Zinyakova. — Distributors place bets on these projects and invest in the marketing of films of this genre more willingly than in alternative releases. Especially now it's the holidays. The viewer is ready to go to a foreign movie, but these should be intriguing projects with a long presence in the information field and high-quality warm-up. And such a development of releases in today's realities is more a rarity than a given.

But, the expert notes, the film with Tom Hiddleston "The Life of Chuck" has increased its performance. Last premiere weekend, the average number of viewers at his sessions was eight, this year there are 15. Therefore, although the picture formally moved from seventh to eighth place in the top, it worked perfectly on Russian sites and raised about the same amount of money. Especially after its modest start in the limited US box office with $0.2 million.