The expert spoke about the price increase in the primary real estate market

Over the past six months, the average bill in certain segments of the real estate market has increased by 61%, while reducing the cost of transactions in the primary market as a whole. Alexey Zavgorodny, CEO of the M2 real estate ecosystem, told Izvestia about this on June 16 at the platform's press conference "Key Vectors of the real Estate Market: half-year results and forecasts."

The average check for transactions with new buildings amounted to 6.6 million rubles in the country, 9.3 million in Moscow and 4.5 million in the regions. Compared to the same period in 2024, the figures decreased by 4%, 2% and 16%, respectively.

At the same time, in transactions with and without mortgages in the segment of new buildings, the average purchase price increased. In the regional primary market, the average purchase receipt with a mortgage increased by 5% to 6.4 million rubles, while in transactions without a mortgage the increase was 29% to 2.2 million rubles. In the capitals, the average mortgage transaction bill increased by 7% to 13 million rubles, without a mortgage — by 61% to 8.1 million rubles.

"Now the share of apartments in mortgage-free transactions has increased, including through installments. This surge in demand has led to a significant increase in the average bill in the mortgage-free segment. It is important to note that in general, in the primary market, Russians' preferences have shifted towards relatively inexpensive properties that are easier to purchase without a loan," Zavgorodny said.

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The share of unsold housing is growing in the regions, which can lead to bankruptcy of developers.

In the structure of transactions registered in the unified State Register of Real Estate (USRN) for 5 months of 2025, there are the most secondary mortgage-free transactions. Compared to the same period in 2024, the share of such transactions increased by 10 percentage points to 57%, while the number of secondary mortgage transactions decreased by 8 percentage points to 17%. In the primary market, the share of mortgage transactions fell by 5 percentage points to 15%, while the share of transactions without mortgages increased by 3 percentage points to 11%.

In the apartment building market, 29% of transactions are in new buildings. The figure for federal districts ranges from 7% to 34%. In the Central, Southern, and Northwestern Federal Districts, the share of new buildings is significantly higher than the national average of 32-34%. In the North Caucasus Federal District— it is only 7%, and in Siberia and the Volga region it is also lower than the national average of 22%.

"The regional structure of the transactions suggests that the distribution of construction in previous periods and the economic conditions in each region primarily affect the choice of the buyer. The exit of developers beyond the borders of their native regions is a trend that is only gaining momentum. In our opinion, this will gradually change the regional market. And we will be watching this very carefully, as this is a great potential for business," Zavgorodny summed up.

Earlier, on January 9, Izvestia got acquainted with a study by the Aeroplane company, which reported on the mandatory amenities of Russians when buying an apartment. According to experts, in the new year Muscovites want to buy apartments with dressing rooms (23%), built-in closets (15%), additional outlets on the balcony (13%), a second bathroom (12%), a master bedroom (9%) and a niche for a washing machine (8%).