
Apple Tree facade: what new products Apple showed at WWDC 2025

At the annual Apple Worldwide Developers Conference (WWDC) on June 9, Apple unveiled numerous updates for all of its products — eye scrolling, a redesigned design with hints of "glassy", a new version of the Tahoe operating system, a personal voice assistant, and an updated naming system for its products and OS versions. Whether the Cupertinos managed to surprise the audience with an impressive hour—and-a-half broadcast is in the Izvestia article.
The main announcements of the conference
At WWDC 2025, Apple unveiled major updates — the new operating system for the iPhone iOS 26 (rather than iOS 19 according to the previously accepted timeline) and the revolutionary design of Liquid Glass ("glass effect").
Liquid Glass is a concept inspired by translucent glass that changes the look of the interface. All the elements have become translucent, adapt to light and dark themes, and their color changes depending on the context. This affected the lock screen, notification curtain, Safari, camera, photos, and other apps. Even the buttons, switches, and scroll bars have been redesigned to better fit into rounded-corner screens and not distract from the content.
The design of Liquid Glass applies not only to iOS 26, but also to iPadOS 26, macOS Tahoe 26, watchOS 26 and tvOS 26 — stable versions will be released this fall. For macOS, glass docks, icons, and widgets have been added, and the menu bar has become completely transparent.
The iPadOS 26 has received not only a new design, but also improved multitasking: application windows can be freely moved and resized, just like on a computer.
Apple Intelligence (the AI system) has also been updated: a real translator of conversations in the phone, messages and FaceTime has appeared; "quick commands" have been updated for easy creation of automations; the "View" application for working with PDF has been launched, and it has become more convenient to sort folders in "Files" (now they can be moved directly to the dock).
watchOS 26 has prepared new features for training and communication. The main novelty is the Workout Buddy voice assistant, which gives personal advice during exercises (based on AI). The Workout app has simplified navigation: four buttons to quickly launch your favorite modes, and music and podcasts are now selected automatically (for example, calm for yoga or energetic for running).
The new visionOS 26 for the Apple Vision Pro headset expands the capabilities of the spatial interface, makes virtual interaction more realistic and adds new features for everyday use. The most interesting thing is that the system has debuted a scrolling mode with a glance that allows you to navigate through the interface without gestures. There are also live 3D widgets that can be fixed at the desired point in space, where they will remain even after restarting the device.
Expert assessments
IT expert Sergey Pomortsev called the WWDC 2025 presentation a significant, but not an epoch-making event. According to him, it turned out to be important both for the brand's fans and for the shareholders — Apple's shares crept up in the very first minutes after the launch of the Apple Keynote. Key operating systems have received visionOS-style redesigns, AI improvements (battery optimization, personalization), and expanded accessibility features. The main innovations are already visible, Apple has been able to rehabilitate itself and is now striving to create a single intuitive experience for all devices, which underlines its focus on ecosystem integration.
Apple has long lost the initiative in the AI technology race, and this is likely to manifest itself in the company's recent announcements at WWDC 2025. According to insiders, there are literally several innovations waiting for us: access to the basic Apple Intelligence models will be opened to third-party developers, and in addition to the ChatGPT capabilities, an option to select answers from Gemini will be added.
— The big Siri update will be postponed for a year or two, and advanced features for managing applications and personal content will also go there. The company decided to moderate its ambitions amid a series of AI failures: what were the only mistakes in retelling letters and news," said Ilya Sklyuyev, an expert in Non-Digital Economics.
All the innovations are waiting for us next year. But it seems that the company itself is not confident in its capabilities: Apple actively distributes AI projects throughout the business structure. And just the other day, Apple researchers released an article criticizing the possibilities of reasoning in LLM as an "illusion of thinking," Ilya Sklyuyev added.
As Denis Kuskov, CEO of TelecomDaily, notes, Apple is still on the horse, and he does not see any long-term trends towards a decline in confidence in the company.
— The main influx of demand for Apple products is the middle of September – January, when new updates enter the line and old ones become cheaper. These two factors attract attention, apart from presentations like the one that took place today," Denis Kuskov is convinced.
Nowadays, almost any phone uses artificial intelligence in one way or another. In terms of images or some other specifications, so it's not just Apple that can trick users with innovations. After the presentation, it is obvious that the previous decline has been corrected and there are no signs of deterioration yet," Denis Kuskov is convinced.
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