The news of the Izvestia TV channel appeared on the suburban trains of the CPPK
The Izvestia Multimedia Information Center and the Central Suburban Passenger Company have agreed on information cooperation. Adapted videos of the IZ TV channel are broadcast in the carriages of modern Kazan-bound express trains.EN with the key events of the week.
Passengers of suburban express trains of the Ryazan direction will be able to learn about the latest events in the city, as well as news of the cultural, socio-economic life of Russia and the world. News content of the IZ TV channel.RU is integrated into the information systems of trains running on the Moscow – Ramenskoye and Moscow –Golutvin routes. Passengers will also have access to educational videos of the TV channel — "Day. Century. Epoch", which will tell the audience about the events that took place on one day or another of history.
"CPPK is the largest suburban railway carrier in the country. Last year, we transported more than 604 million passengers, for many of whom a trip is not just moving from one point to another; a modern passenger tries to stay up to date with the latest events and news even on the road. In turn, Izvestia TV channel is a leader in the segment of thematic news broadcasting, it is watched by more than 85 million viewers across the country. Informative and news content on the screens in the express cars will make the time spent on the way useful and interesting. The combination of colors, fonts and frame length were selected in such a way that the information was perceived as comfortably as possible," said Sofya Fomenko, head of the Public Relations Department at the CPPC.
"The integration of Izvestia's news content into the CPPCC train system will allow passengers to keep up to date with the main events of the country and the world on a daily basis. Thanks to the unique format of the broadcast, as well as the fast and convenient visual presentation of content, our audience will receive high—quality news information during the trip," the Izvestia TV channel noted.
Today, the 24-hour information TV channel Izvestia is the leader in the segment of thematic news broadcasting. In addition, Izvestia successfully occupies the niche of non-domestic television viewing.
Переведено сервисом «Яндекс Переводчик»