The number of ads on social media for sex services has quadrupled in 2025.

From January to May 2025, more than 100,000 offers of intimate services were posted on social networks and messengers. This is four times higher than in the first five months of last year, Izvestia estimates.

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Girls are actively moving from broadcasting and posting their photos online to face-to-face meetings with clients. This is due to the high competition on the Internet: the online market is crowded, so many girls are losing their audience and earnings, a source in this field explained to Izvestia.

"Selling adult content with your own participation is one of the most common ways to earn extra money, which is not fully criminalized. The competition there is serious. But in prostitution, the market is not so saturated," he said.

Since the beginning of 2022, Roskomnadzor has blocked or deleted prohibited information from more than 34,000 URLs containing offers of intimate services, Roskomnadzor told Izvestia. So, in 2022, their number reached 13.4 thousand, in 2023 — 9.5 thousand, in 2024 — 9.2 thousand, since the beginning of 2025 — 1.9 thousand.

Most of the ads on Telegram are posted by girls who work independently — without the patronage of pimps. Departure is most often carried out in Moscow and St. Petersburg. The average cost is 3-6 thousand rubles per hour.

Pimps also post job offers in such groups. Applicants and applicants must fill out a questionnaire and attach their photo to them for further cooperation.

Read more in the Izvestia article:

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