The media learned about the use of K-pop in South Korea for political purposes

South Korean political parties use K-pop as a tool to attract voters ahead of the election. Bloomberg writes about this on May 31.

"In the presidential campaign in South Korea, where the stakes are very high, K-pop is not just a cultural backdrop, it is a political strategy," the agency reports.

Major political parties rely on Korean pop hits during their election campaigns to cheer up voters, mixing choreography and catchy lyrics with political messages.

The agency recalled that during the 2024 US election campaign, Vice President Kamala Harris attracted celebrities such as Beyonce and Taylor Swift to participate in her rallies, who directly expressed their support for the Democrats. K-pop artists, on the other hand, refrain from making overt political statements.

"When young people perform in this way, it cheers up the older generation," said one Seoul resident.

On April 4, the Constitutional Court of the Republic of Korea finally dismissed the former president of the country, Yun Seok-young, who advocated friendly relations with the Russian Federation.

The situation in South Korea escalated on December 3, 2024, after the president declared martial law, which was caused by the threat of paralysis of power due to attempts to conduct impeachment proceedings.