In 2025, Izvestia TV channel retains leadership in the segment of cable information TV

According to Mediascope, in the period from January to April 2025, Izvestia TV channel remains the undisputed leader among information channels in the cable TV segment with a share of 0.170*.

The 24—hour news channel is one of the fastest growing in the segment of thematic broadcasting: its audience exceeds 85 million people. Izvestia continues to outperform its main competitor among news-themed channels by 43%* in terms of audience share. In addition, by the end of 2024, Izvestia became the leader in daily coverage among news channels**. Over the past five years, the share of IZ.RU increased by 147%. An important indicator of viewers' demand for the channel's content and information format is a significant increase in the average viewing time — from January to April, the average daily viewing time increased by 73%, to 26 minutes, relative to 2020*.

The Izvestia TV channel is distinguished by its unique broadcasting format: the Izvestia broadcast is aimed at fast visual presentation of content. All news on the channel is accompanied by text captions, so you can watch it without sound on any device from anywhere in the world. Izvestia is now successfully occupying the niche of non-domestic television viewing. Izvestia creates and broadcasts clear, understandable content with user-friendly infographics so that everyone can watch the TV channel on the streets of their city, at airports, train stations, and other places. The relevance of this format is confirmed by the interest of viewers and the growing popularity of broadcasts on media screens. In 2024, the channel brought the latest news of the country and the world to the urban environment, adapting its broadcast to different conditions. In addition, Izvestia's content is broadcast at airports, commuter trains, hotels, and at major Russian and international events. The news appears on the air immediately thanks to the wide correspondent network of the Izvestia News Center.

The Izvestia news channel has been broadcasting content throughout the Russian Federation since August 2017. The channel is present in the networks of the largest operators.