PSB received the award as the technological bank of the year

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PSB was recognized as the technological bank of the year by the "Compare" award, the bank's press service reported.

The award in this category was awarded for the high level of digitalization of PSB's client services, the active introduction of AI technologies to personalize the client's offer and automate business processes.

"We are actively investing in technology development, building a convenient seamless customer path through all digital channels and using advanced solutions to automate back-office business processes. Today, PSB has more than 7 million retail customers, for whom we are constantly improving our financial services based on innovation, data analysis, cloud computing, automation and artificial intelligence," said Sergey Matveev, Vice President and Director of PSB's Digital Retail Business Department.

The Compare Award is an annual national award established by the Compare marketplace to recognize the best practices in the Russian financial market. The selection of nominees is carried out by experts based on user reviews, which ensures an objective assessment of the companies' activities. The key criteria are a high level of customer service, focus on the quality of the products and services provided, as well as a systematic approach to ensuring customer well-being.