In Russia, the demand for rental of country houses increased by 40% in the run-up to summer

Among the Russians surveyed, the majority (60%) prefer to spend their summers outside the city. Against this background, interest in short-term rental homes increased by 40% over the year. This is stated in the results of a study by the fintech company Humopeu and the online accommodation booking service Daily.<url>", which were reviewed by Izvestia on May 31.

However, 31% of the respondents prefer to stay in the city for the summer, while the rest live between the city and the cottage.

"Country house rentals are also popular — this option is chosen not only by the older generation, but also by young people. The requirements for houses are becoming more diverse: some are looking for privacy and nature, others for comfort and developed infrastructure, and others are primarily budget—oriented. The rental market takes into account the demands of Russians and readily adapts to them," said Irina Polyakova, Head of Corporate Customer Support at Humopeu.

Kirpichny klyuch: private houses have become more accessible to Russians

The cost of construction has decreased by 15%, and prices for some materials have dropped by a third.

31% of the respondents have their own country house or cottage, 37% do not. Another 20% of respondents have the opportunity to stay with friends or relatives, and 12% plan to build their house outside the city.

At the same time, 24% of the survey participants want to rent a country house for the summer. 73% of respondents do not consider this possibility, and the rest have not yet decided.

According to the service "Daily.Recently, Russians have been actively booking country houses for a short period of time — the number of such bookings has increased by 40% over the year. On average, houses are rented for five days and 40 thousand rubles are spent on it. Houses are most popular in the Moscow and Leningrad regions, in the Krasnodar Territory, in Dagestan and Karelia.

The average cost of renting a house in Russia this summer is 8 thousand rubles per day — the rate has increased by 10% over the year. In the Moscow region, a house can be rented for an average of 13 thousand rubles, in the Leningrad region — for 10 thousand rubles. In the Krasnodar Territory, rent costs 7,300 rubles per day, in Dagestan — 6.5 thousand rubles, in Karelia — 10 thousand rubles.

Earlier, on March 19, Fyodor Vasiliev, an expert, founder and CEO of Glavsnab, told Izvestia that the construction of a turnkey private house in 2025 would cost Russians 40-55 thousand rubles per 1 square meter. This is an average indicator, since the price depends, among other things, on the region, the materials used, and the workload of construction crews. At the same time, it is most profitable to start construction in the off—season - in autumn or early spring, when the demand for contractors' services is lower and prices for materials are more favorable.