The fastest growing video services in Russia have become known

In May 2025, the monthly audience of the Russian Rutube video service was 79.9 million people, which is 71.5% more than in May last year, when the figure was at around 46.6 million users. This follows from the Mediascope data, which was reviewed by Izvestia on Wednesday, June 18.

Thus, the video service took the second place in the top 5 most viewed in Russia, rising from sixth place.

The social network VKontakte is the leader in the rating, its monthly audience grew by 2.2% over the year, from 91.5 million people in 2024 against 93.5 million this year. A year ago, the site was in second place after YouTube, which has now moved to third place behind Rutube. The decline of the foreign platform in Russia in annual terms was 17.8%, from 96 million users to 78.9 million.

In addition, the top 5 included Zen, which grew by 11.6% over the year, from 67.1 million users last year to 74.9 million this year, as well as the Tik Tok video network. The audience of the latter has grown from 67.1 million people in May 2024 to 68 million this year.

At the end of May, TelecomDaily published the results of an online survey of Russian viewers of video services, according to which Rutube and VK Video surpassed YouTube in terms of views in Russia. At the same time, Rutube came out on top: 77% of respondents watched it constantly or turned it on at least once in six months. VK Video has 74% of such users, YouTube - 72%, Zen - 42%, Odnoklassniki Video - 16%. It was also noted that 80% of those who use Rutube plan to watch it in the future.