Delo Transport and Logistics Group has announced a rebranding

Delo Transport and Logistics Holding has announced the start of a large-scale rebranding. This was announced in a press release issued by the Group of Companies on Monday, June 16.

Among the planned changes is a change in the logo, font, corporate identity and architecture of the brand. Thus, all assets of the holding will be visually decorated in a single style with an emphasis on their affiliation to Delo Group of Companies.

The new logo has an image of the globe and blue-and-white colors, referring to the previous image, but there is a dynamic in the form of stylized arrows diverging to the cardinal directions. This image embodies the Band's ambitions and its desire for growth.

The official colors of the Group and all its companies will be "deep navy blue", "sailing white" and "metallic gray". These colors symbolize an indissoluble connection with the sea, as well as the reliability of the service and the sustainability of the business.

The brand's architecture will become monolithic instead of multi-brand, and it will be based on a dynamic logo. At the same time, all the companies of the Group will be united by a sign, a corporate font and colors, the names will not change. The rebranding will take place in several stages. During the transition period, the new and old logos will coexist.

Sergey Shishkarev, Founder and Chairman of the Board of Directors of Delo Group of Companies, noted that the rebranding was a logical step after combining assets into a single logistics system.

"We have been striving for leadership in the domestic market for a long time, and we have achieved it. Now we are preparing to reach the next level, conquer foreign markets, and explore new directions. We have everything for this — professionalism, a competent strategy, fresh ideas. We keep and combine all the best under a new brand," he said.

The base assets of the Group included Novorossiysk DeloPorts and Ruscon. Over the past few years, Global Ports, TransContainer, and Sakhalin Shipping Company have joined them. In addition, its own IT integrator, Delotech, was created, and Rosatom State Corporation joined the capital of the Group's parent company, Delo Management Company.