Demand for trips across Russia increased by 40% during the May holidays

During the May holidays in Russia, hotel turnover increased by 36%, the number of bookings increased by 20% compared to a year ago, and the average check increased by 14% to 14,724 rubles. This was reported to Izvestia on May 16 by analysts of the fintech company Humopeu and the online accommodation booking service <url>.

According to the study, the number of trips within the country during the May holidays increased by 40% compared to last year. The largest demand was in St. Petersburg, Moscow, Kazan, Nizhny Novgorod, Volgograd, Sochi, Kislovodsk, Kaliningrad, as well as Minsk and Brest.

"On average, tourists went on a trip for four days and spent 21,880 rubles on rental housing. The largest number of bookings occurred on May 1st and 8th. The average rental rate in Russia as a whole for these holidays was 5,470 rubles per day," the study says.

Rented accommodation: Muscovites became the most active tourists for the May holidays

The leaders of daily apartment rentals are Saint Petersburg and Kazan

Analysts added that tourists rented accommodation in Moscow for an average of 5,790 rubles per day, in St. Petersburg - for 5,580 rubles, in Sochi – for 5,120 rubles, and in Kazan — for 6,230 rubles.

In addition, it turned out that Russians traveled more spontaneously this year. According to YUKASSA analysts, from May 1 to May 11, 2025, the turnover of bus transportation increased threefold compared to last year, and the number of ticket purchases more than doubled.

According to analysts, the demand for recreation in country sports and health clubs also increased during the May holidays. From May 1 to May 11, the turnover of payments to sports and health clubs doubled year-on-year, and the number of payments in them increased by 76%, the average check increased by a quarter and amounted to 5,625 rubles.

According to "Daily.<url>", the demand for wellness destinations for these holidays exceeded last year's figures by 45%. Most often, people booked accommodation in the resorts of the Caucasian Mineral Waters, in Svetlogorsk, Goryachy Klyuch, Sestroretsk, Belokurikha and Staraya Russa.

Earlier, on May 10, cosmetologist, dermatovenerologist, co-founder of the Cosmoexpert clinic Oksana Balanova told Izvestia how to deal with edema after the May holidays. She noted that the use of biocellulose-based face masks can help in the fight against edema. Unlike a conventional fabric mask, there is no occlusion effect, and the product itself fits very tightly to the skin, cools it pleasantly and melts on it at the same time, giving off all the useful substances.