The MAYOR called on the entire outdoor advertising industry to join the online broadcast of the "Immortal Regiment" in a single design.

Over 6.5 million people will see portraits of the Great Patriotic War on May 8th and 9th on the digital screens of the IER. The march of the "Immortal Regiment" on the streets of Russian cities will be watched 63 million times per day. This year, more than 1.5 million registered participants will take part in the online campaign.

Especially for the 80th anniversary of Victory Day, the MAER media holding has developed a special visual design for the online broadcast of the Immortal Regiment march and calls on the entire industry to join the action in a single style.

"Year after year, the Immortal Regiment unites millions of people around the world. And in the jubilee year of the Great Victory, the MAER media holding is launching an online broadcast of the Immortal Regiment march on media facades and street screens throughout Russia. This is a federal project, a landmark event for Russia, and we urge our colleagues to support this campaign as well! For the broadcast, the media holding has developed a visual design that easily adapts to all possible screen formats. You can download the developed creatives via the link," said Konstantin Mayor, founder and CEO of the MAER media holding.

The campaign will be held in a mixed format: face-to-face marches in major Russian cities, and the online format will be available in border regions and 60 countries around the world, including Serbia, Spain, Argentina and France.

"It is a great honor for us to support this campaign on such a large scale. The immortal regiment has already become a part of our tradition. This campaign is like a lifeline that has no horizons. The number of participants is growing every year, which means that our memory continues to live in our hearts and with us. We also announced this project, allocated airtime, and did everything possible to ensure that as many people as possible took part in the march. As long as we remember our grandfathers, they will always be with us," Konstantin Major added.

The movement "Immortal Regiment of Russia" appeared as a popular initiative, today it unites all regions of the country and more than 200 international coordinators.