Russians have listed the goals for road trips
Among the Russians surveyed, over a third (38%) plan to go on a road trip in the summer of 2025. This is stated in the results of a study by the analytical center of the National Agency for Financial Research (NAFI), which was reviewed by Izvestia on April 29.
The respondents described the purpose for which they would be most interested in going on such a trip if they had the opportunity.
The most popular goal is to go for a walk and see another city or area (37%). Women choose this trip option more often than others (40% versus 33% of men).
Beach holidays are in second place (16%), especially popular among people aged 25-34 (21%), residents of the North Caucasus Federal District (26%), and Russians with children (19%). In third place are trips to health resorts (13%) and studying architecture and history of different regions and cities (13%).
Fishing and hunting were slightly less popular (11%). There is a greater interest in them among men and in the 35-44 age group.
"The growing popularity of car travel is not only a consequence of saving on transportation, but also an indicator of Russians' desire for individual and conscious rest. For the tourism industry, this is a signal for the development of infrastructure along automobile routes: high—quality services, wellness and cultural points of attraction, convenient digital solutions," said Guzelia Imayeva, General Director of the NAFI Analytical Center.
In her opinion, tour operators should offer addressable support formats, for example, routes with a flexible program and the possibility of partial organization through platforms.
Earlier, on April 21, it was reported that the traditional beach holiday is gradually losing ground. Russians are increasingly interested in author tours from local residents (25%), sanatorium recreation (24%), railway routes (11%) and gastronomic trips (10%). This is stated in the results of a study of the omnichannel marketing platform Calltouch.
Переведено сервисом «Яндекс Переводчик»
