Russians bought jewelry in 2025 for more than 119 billion rubles.

According to the results of the first quarter of 2025, the Russian jewelry retail market reached 119.3 billion rubles in monetary terms. This is 6.2% higher than in the same period of 2024, according to data from the Sokolov analytical center, which was reviewed by Izvestia on April 29.

Compared to the first quarter of last year, the average check in the market increased by 18.7%, reaching 10,211 rubles, and average weekly prices increased by 29%.

"The growing sales of jewelry through marketplaces remain the driver of market growth. Their combined market share increased from 9% to 12% in January–March 2025, and sales increased by 41.5% compared to the same period last year," said Alina Kolpakova, head of the SOKOLOV Analytical Center.

According to her, the growth of the market was also influenced by the dynamics of the accounting prices of the Central Bank of the Russian Federation for the key raw materials for the jewelry industry — gold. By the end of March 2025, the price of gold reached 8,223 rubles per 1 gram, which is 25% more than in March 2024, when it was 6,576 rubles per 1 gram.

"Consumer activity in jewelry retail at the beginning of this year was also affected by high rates on bank deposits," the expert added.

Earlier, on April 24, Anna Lardo, a gemologist and founder of the Lardaux jewelry company, told Izvestia that an increase in the value of gold to the projected $4 thousand per ounce would inevitably lead to an increase in prices for European jewelry imported to Russia. At the same time, she noted that the increase in the price of precious metals is partially offset by the strengthening of the Russian ruble.