The Izvestia Zen channel has reached 1 million subscribers and received a "button" on the platform.

The Izvestia channel in Zen has reached a milestone of 1 million subscribers. These figures were recorded on April 6, and on April 24, the editorial staff received a commemorative "button" of the platform.

The Izvestia channel in Zen was launched in June 2021. The editorial staff offers not only materials from the IZ website.RU", but also unique content that cannot be found on other platforms. Among the formats offered are large analytical texts, current news videos, as well as original videos and clips created specifically for Zen users.

About 1 million unique users visit the channel every day, and the total number of views over the past year has reached 446 million.

Izvestia is successfully developing not only in Zen, but also on other platforms such as VKontakte, Odnoklassniki and RUTUBE. Subscribers especially appreciate video formats and analytical materials that require a high level of professionalism and involvement of journalists. The top 3 cities where Izvestia's audience comes from include Moscow, St. Petersburg, and Yekaterinburg. Russia, Belarus, Germany, Kazakhstan and Estonia are the leaders among the countries.

The award in the form of a "button" with the Zen logo is given to channels that have exceeded the 100 thousand, 500 thousand and 1 million subscribers. Also in March, the REN TV channel's Zen team was awarded for reaching 500,000 subscribers. In 2024, Izvestia's audience grew by a record 57%, and the total number of views exceeded 350 million.

On March 7, a solemn ceremony of awarding the winners of the national award "Our Contribution" took place at the coordination center of the Russian government. The National Media Group took the third place in the nomination "Big Business. Network". The award was given to Maria Zalunina, Head of Corporate Social Responsibility at NMG.