11 million people saw the news of the Ministry of Construction on the street screens of the IAP

The main news of the Russian Ministry of Construction and the national Infrastructure for Life project can now be found right on the streets of the country's largest megacities — from Moscow and St. Petersburg to Khabarovsk and Vladivostok. The information campaign was launched by the Ministry of Construction together with the MAER media holding.

The news is posted on media facades and digital street screens in top locations with high car and pedestrian traffic. The information is presented in a short and succinct format: how much the number of cities with a livable environment has grown, how many thousands of communal facilities have been modernized over the past 5 years, and how developers help their participants. From large street screens, citizens can learn about the restoration of new regions, online voting for landscaping facilities, and contests.

"The priority of our work is to improve the quality of life of citizens and create conditions for development. As part of the National Infrastructure for Life project, the ministry is engaged in a wide range of tasks that it is important to talk about, to convey how much has already been done and what remains to be done, about changes in legislation that affect each of us. This week, the All-Russian online voting for landscaping started, which will last until June 12. Each resident of the country can choose the territories that will be landscaped next year. And in the first few days, more than 3 million people voted! This is also the result of information support. Such large—scale media projects are an effective communication tool, they help to get feedback on what needs to be improved and where," said Irek Fayzullin, Minister of Construction and Housing of the Russian Federation.

The project partner was the MAER media holding. The news of the Ministry of Construction has been launched on more than fifty screens across the country.

"We are in favor of a positive agenda. And the Ministry of Construction offers positive news! As they would say now, "a match has occurred." Therefore, firstly, we took great pleasure in this project, and secondly, we hope that the Ministry of Construction and other ministries and departments will appreciate all the advantages of our street media. This is a very effective way to inform the public. In just a month, we will be able to reach 11 million people," said Konstantin Mayor, founder and owner of the MAER media holding.