The expert predicted an increase in the cost of jewelry

An increase in the value of gold to the projected $4,000 per ounce inevitably leads to an increase in prices for European jewelry imported into Russia. However, it is important to understand the differences between the dynamics of the exchange and retail markets of precious metals, Anna Lardo, a gemologist and founder of the Lardaux jewelry company, told Izvestia on April 24.

"Stock market fluctuations at the moment directly affect investors, while manufacturers and distributors are guided by the long-term prospects of the market. Leading industry players are forming a strategy for purchasing raw materials for a period of one to three years, thereby minimizing dependence on fluctuations in quotations," she said.

According to her, this allows large companies to maintain a moderate rate of price increases — about 10-15% annually. The situation is completely different for small businesses, which can purchase metal for a maximum of several months. This vulnerability to market changes forces jewelers to set much higher premiums, sometimes reaching 20-30%.

The increase in the price of precious metals is partially offset by the strengthening of the Russian ruble. The lower dollar exchange rate reduces logistics costs and purchases of jewelry from foreign jewelry houses.

"Despite expectations that the strengthening of the national currency will lead to a drop in prices, a strong ruble only keeps the value of jewelry from rising," Lardo summed up.

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