AvtoVAZ will present the company's export strategy in Dubai

AvtoVAZ will hold an international conference of export partners in Dubai, where it will present key areas for the development of the Lada brand in foreign markets. This is stated in the message of the domestic automaker, received by Izvestia on April 24.

The event will bring together current and potential partners, as well as automotive industry leaders from more than 37 countries, including the CIS, the Middle East, Africa, Latin America and Asia.

The business part of the conference will be held at the LADA partner dealership in Dubai, which will soon open its doors to local customers. The conference will present Lada's export strategy and the brand's current model range, including the new Lada and Iskra models.

Participants will be able to get acquainted with the vehicles in detail, discuss the possibilities of adapting products to the requirements of different markets and organizing local assembly projects, as well as outline plans to expand distribution.

"The choice of the UAE as the venue for the conference underlines AvtoVAZ's intention to strengthen Lada's position in the international space. Dubai is a key transport and business hub, as well as a powerful marketing platform, which helps strengthen the brand's image and attract new partners," the automaker's press service noted.

Spark of hope: AvtoVAZ launched production of a completely new model

The price and the start of sales of a new potential bestseller have become known.

Earlier, on April 19, industrial production of Lada Iskra cars began at the Tolyatti automobile plant. Sales of this model will begin on July 20.