The 78 TV channel in Zen has gathered a quarter of a million subscribers

The combined audience of the two channels on the platform — the general news channel and the channel with an exclusively St. Petersburg agenda — exceeds half a million users per day.

On April 19, TV Channel 78 exceeded the 250,000 subscribers mark in Zen. 78 gained its leadership status among the St. Petersburg media a year ago. The current number of subscribers on the platform, which is popular among all Russians, makes it one of the leading regional resources in the country.

Why do users from different cities of Russia actively read, subscribe and comment on materials from St. Petersburg?

"The digital editorial office of the 78th carefully selects content so that each publication is interesting and useful to our readers. St. Petersburg is a favorite city of most Russians. At the same time, many resonant and important events are taking place here. Our city influences the information agenda of the country every day. Every day we talk about the main news in our own St. Petersburg style. Our Zen channel is a view of St. Petersburg residents on what is really important," emphasizes Alexey Sukhorukov, General Director of 78 TV channel.

It is worth noting that other resources of the TV channel occupy leadership positions: the website 78.ru According to Medialogy, in February 2025, he became the most quoted media outlet from St. Petersburg and took the 11th position in the federal rating of online media. In March, the VKontakte community rose to 2nd place in terms of the number of views among all regional TV channels in the country.