The Federal Antimonopoly Service issued a warning to the producer of Narzan Tavridy mineral water

The Federal Antimonopoly Service (FAS) issued a warning to the producer of Narzan Tavridy mineral water, the press service of the agency reported on April 21.

When developing the product label, the company highlighted the first word in the name, which could lead to an erroneous perception and association with the famous Narzan mineral water. This was eliminated on the recommendation of the Federal Antimonopoly Service.

"Narzan Krymsky LLC is the copyright holder of the Narzan Tavridy trademark. On the product labels, the name "Narzan" is represented in large print, while the word "Taurida" is written in small and hard-to-read text. In contrast, Narzan JSC uses the name "Narzan" in capital letters on its products," the service explained.

According to the antimonopoly authority, this mark is registered in the State Register of Geographical Indications and Names of Places of Origin of Goods of the Russian Federation. Mineral water with the same name is extracted in the Stavropol Territory.

According to the agency, the actions of Narzan Krymsky LLC may create a misconception about the manufacturer, composition and properties of the products. Consumers pay attention to the familiar name of the mineral water and assume that Narzan Krymsky LLC offers water from the same source.

The Federal Antimonopoly Service has issued a warning to the company about the need to stop actions that may violate antimonopoly legislation. The organization should change the product label and provide the Agency with a report on compliance with this requirement within 10 days of receiving the warning.

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Earlier, on January 13, the FAS fined Alfa-Bank for improper advertising campaign with Yandex.Food. It was reported that the joint advertisement was distributed on the air of federal TV channels. The video contained information that was attractive to consumers about accruing 50% cashback when paying for an order in the Yandex service with any bank card.