The Russian Media Group held a session within the framework of the First Congress "Points of Growth in Business"

The first congress "Points of Growth in Business" was held on April 16 in Moscow and gathered more than 800 people. It brought together leading experts from 20+ industries on one platform. The Russian Media Group acted as the general information partner of the event. RMG, with the support of MAER media holding, also held its business session "Brand-forming advertising opportunities" at the site.: how market leaders are created."

In today's world, a brand is not only a product, but also its history, values, and the emotions it conveys. Advertising is becoming not just a tool for promotion, but a powerful mechanism for building trust, recognition and loyalty of the audience. The speakers discussed which strategies are most effective for building a strong brand, how storytelling, social initiatives and technology platforms help businesses stand out, and why protecting the personal assets of key company figures is becoming part of the image of a reliable and mature brand.

Dmitry Mednikov, Managing Director of the Russian Media Group, moderated the discussion.

Lyubov Malyarevskaya, CEO of the Russian Media Group, spoke at the session on the topic "Media and Social projects: how partnership with NGOs helps the brand." She spoke about the role that cooperation with NGOs plays in shaping the brand's image and strengthening interaction with the audience.

As Lyubov Malyarevskaya emphasized, the Russian Media Group has many cases in the field of communication with NGOs in its portfolio. The holding is an information partner of the International Forum of Civic Participation #MYPLACE, implements joint projects and provides information support to the All-Russian Society of the Disabled and the All-Russian Society of the Deaf. The Russian Media Group cooperates with sports organizations: the Russian Football Union, the Volleyball and SAMBO federations, and the Youth Hockey League, which contributes to the development of professional and amateur sports in Russia and helps to form a positive attitude towards healthy lifestyle among the audience.

The rich business program presented to the participants more than 50 practical solutions for optimizing business aspects. The congress program included 8 thematic sections: "Business is a person", "Business is a partnership", "Business is trends", "Business is inspiration and its own meanings", "Business is advertising", "Business is the ability to react quickly", "Business is a personality" and Maksibusiness.

The event brought together more than 800 entrepreneurs and more than 30 leading speakers from different business fields, who synthesized their experience and shared their expertise. The Congress has become a platform for sharing knowledge, tools, and inspiration needed to build a successful business.

The participants were able to analyze the mechanisms of creating modern trends, got acquainted with specific examples of successful business practices that have already proven themselves in real business, explored the possibilities of integrating AI and neural networks into business processes and ways to create and implement strategic partnerships and collaborations.